Mazhr new Finnish career planning service was launched

Published: 12/2018

Globally scalable Mazhr service is launched in Finnish markets on 3rd of December 2018. Mazhr is a new digital service for career planning, helping individuals to identify and show their professional strengths and potential. Mazhr offers certified online tests, high quality reports, coaching and career matching, all in one service.

Mazhr helps to match individuals, career options and employers with an unique intelligent matching algorithm. Individuals will find career and job opportunities which best match their personal strengths and tested features. Organizations can efficiently and accurately identify the best talents for the open positions. For ones planning their career, Mazhr helps to choose a direction when wondering which profession or job is best suited for one. New Mazhr Card will change the way individuals show their potential. It is a shareable dynamic document showing one’s verified strengths.

Mazhr is a lifelong career advisor helping individuals all the way from high school age to retirement. It is not just another recruiting or job search app. Our mission is to help individuals and organizations to build better career paths towards happier and more effective workplaces.” states Janne Vainio, the founding partner of the company.

Prior to launch, Mazhr has piloted the application with selected high schools and colleges in Finland within their innovation programs. Earlier Mazhr was selected among the first Finnish companies to EU´s EURES cooperation network.

70% of employed Finns are considering changing their job

Mazhr meets many of the needs of today’s scattered work life. An increasing number of employers want to identify the real potential, work related motives and values of employees. Mazhr helps organizations improve performance by providing a cost effective digital tool to evaluate and forecast the capability of employees and teams”, says Vainio

In Finland alone, the majority of the workforce of 2,7 million could benefit of Mazhr. “According to a study made by Universum, more than 70% of employed Finns are considering changing their job.”, says Janne Vainio. “Digitality has changed the fundamentals of career planning and recruiting. Mazhr brings a new way to identify and show an individual’s talent and potential in work life”, he continues.

More information:

Venla Tulppala


Mazhr is a digital service launched in 2018 for career planning and changing work life. It is a lifelong career advisor from studies to retirement. Mazhr helps to identify one’s personal strengths, values and motivations. It matches employees and employers, who share the same values and needs

International partners:

Royal Front LLC, Dubai, UAE

Smart Intelligic Technology LLC, Dubai, UAE